It’s estimated that nearly 350 million tons of plastic are produced globally each year, and despite the efforts of manufacturers and consumers, barely any of this is ultimately recycled. Most is destined for landfill or joins the five trillion pieces of plastic polluting the world’s oceans. The problem is polyethylene terephthalate – the thermoplastic polymer resin typically used to make plastic bottles.
This January, evian made an announcement that changes the conversation, turning talk into action with a commitment to make all of its plastic bottles from 100% recycled plastic by 2025.This is no small thing, even for a global brand that is on track to being carbon neutral by 2020. It involves a fundamental re-design of its packaging and processes to make its bottles from 100% recycled plastic.
By making plastic bottles that can obviously and easily be recycled, evian gives them a value that makes them worth collecting, so more plastic stays in the system. The bottom line is that you don’t need to create more plastic, and that’s a huge win for the environment.
Of course, for this to work evian needs a reliable supply of recycled plastic, so it is collaborating with governments and the waste processing industry to reinvigorate the collection of plastic. And, crucially, evian is sending out a strong message to the consumer that plastic bottles have evolved from a waste product to a valuable resource—so, recycle, recycle, recycle.